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pRODUCT dESIGN

디자인 선풍기 - Our Biggest Fan (ADDI, 스웨덴)

사용자 삽입 이미지

http://addi.se


마치 땅에서 금방 솟아오른 꽃과 같은 형태의 거대한 선풍기... 가죽끈이 On/Off 스위치 역할을 하고,  가죽끈을 잡아당겨 스위치를 켜면, 선풍기가 고개를 들고, 날개가 돌아가기 시작한다.

디자이너 :  Malmqvist, Andréas Karlsson and Eric Therner



Our planet is like a canonball, flying high towards destruction. We were the ones who light the fuse, So we need to take it out. There is someone or something who is willing to help, it´s Our Biggest Fan. Global warming needs to be stopped. The problem itself is very big and it sure needs a very big group of fans to make a difference.

We send Our Biggest Fan to help and remind. The estetichs are inspired by nature, alot from dandelion flowers. We wanted to give it a clean but yet interesting and beutiful look, inspired by how the earth should look. The leather strap is the actual on/off button. When the fan is not in use it´s head droops down like a withered flower, to start it you simply have to drag it up yourself. By haveing the function this way we wan´t to point out that changing something big actually takes aneffort. It is not as simple as pressing a button.


ADDI is a young designgroup with roots in Kalmar, Sweden. The group was founded by Johan Malmqvist, Andréas Karlsson and Eric Therner. ADDI is a shortening of ADD Innovation, that where Johans and Andréas company since 2006 before Eric joined in the summer of 2007 and ADDI AB was formed.